Unique Fossil Watches - Find Your True Identity

The first thing that comes to mind about Fossil Watches is that they represent a freshness and up-and-coming quality that is representative of the urban culture of our most vibrant cities.

The best description of the Fossil watch is “Modern Vintage”. Modern Vintage is the combination of the best of the past and the best of the present. Fossil gets its inspiration from 1950’s modern “retro”, the era of movies like “Roman Holiday” starring Gregory Peck and Audrey Hepburn and “The African Queen” starring Catherine Hepburn and Humphrey Bogart. Fossil says,” We make vintage inspired products for authentic individuals”.

Fossil, based in Richardson, Texas, initially manufactured watches in Asia that retailed in major stores at prices ranging from $45 to $110. As business grew, the logical move was to upgrade to Swiss watch technology, so in 2001 they acquired Zodiac Watches, founded in 1882. Pairing modern Swiss watch technology with retro modern style yielded a high-end Swiss watches that have designer flair. Fossil’s unique styling has led them to make watches for a number of licensed watch lines including Columbia, Armani, Diesel, Adidas, and many more. In 2006, Fossil won “Best of Show” in the 6th Annual DFWIMA Excellence in Interactive Marketing show.

The Fossil is a genuine Swiss timepiece in a designer frame that makes a statement on everyone who wears it. The feel and look of the watch on your arm exudes confidence. The ruggedness of a 100+ year proven design combined with timeless styling make the Fossil the total package.

A closer look at the Fossil reveals top-notch fit-and-finish. Fossil repairs are rare. They usually need only cleaning and maintenance, or fresh batteries. Fossil watch bracelets are made with solid links and pins, rather than laminated links with cotter pins. Small details like this can make or break a watch. Fossil has a reputation for simplicity of design and attention to detail, which makes them very reliable. The Fossil watch comes with an 11 year warranty, one of the best in the industry. Many Fossils have sapphire crystals, which are made of the same basic material as sandpaper and grinding wheels, resulting in a crystal that is scratch-proof and virtually indestructible.

The new Fossil Spring collection emphasizes natural textures, modern designs, and vintage inspiration. The Fossil Ladies’ collection includes 137 models priced under $100. The Ladies’ Fossil represents true affordable elegance. 17 dial colors range from Champagne, Rose Gold, and Mother-of-Pearl to basic black, and everything in-between. A choice of 13 band colors completes the package, making the Fossil a watch for all seasons. One of the unique features of the Fossil brand is that Fossil allows you to make an additional fashion statement by offering accessories such as handbags and jewelry that compliment their inexpensive watches.

The men’s Fossil continues with the tradition of innovative design combined with timeless styling. No longer do men have to choose between “form and function” and style. With a Fossil, they can enjoy both. With its dramatic colors and precision, easy-to–read dials, the men’s Fossil is best described as a modern classic.

Fossil is right in step with today’s move towards “Modern Vintage.” Ford has re-introduced its Mustang, bringing with it the combination of its original retro styling and modern technology. Building architecture is moving towards the vintage look, but with the modern conveniences we all enjoy.

The Fossil is a contemporary, world-class timepiece that has stood the test of time and is gaining in popularity throughout the world. If Elvis was still with us, he would be wearing a Fossil.